ENTERPRISE SOFTWARE VENDOR

This U.S.-based software developer had existing retail distribution operations for consumers through a Japanese subsidiary. However, the opportunities afforded by the enterprise solution market soon overshadowed retail consumer distribution. When those opportunities presented themselves, the client discovered that their subsidiary lacked the strategic relations with major enterprise solution providers.

THE APV APPROACH

While keeping their existing retail distribution operations, APV helped this client to develop a strategic partnership proposal. Once the proposal was finalized, APV assisted the client in submitting it to targeted solution providers through APV's established contacts.